In a recent contribution to MarketingProfs, Bob DeStefano, online marketing strategist and speaker offered some simple and effective tips to make your forms perform better:

• Put a call to action on every webpage. Do not rely on using navigation links to direct prospects to your Contact page.

• Tailor offers to all of your prospects. Only 10% of your visitors are thinking about buying or taking action now. The other 90% are kicking tires. Offer something that matches their stage in the buying cycle.

• Use a simple and clean webpage design for your form.

• Remove all unnecessary fields in your form. Typically the more fields in your form, the lower your conversions. Put just enough fields to enable the sales team to start a sales conversation.

• Get Creative with your form field labels. Offer your lead generation form in the narrative format.  Try presenting input fields as blanks within sentences.

• Fix your buttons. Label your buttons so they reflect the action the prospect wants to take: Get Started, Request a Quote, Please Contact Me, etc.. Avoid using Submit.

• Don't rely exclusively on forms. Offer a trackable phone number on every webpage and offer online chat as another alternative to connect.

Combine these simple improvements to your form with S2L by Phone and you will enjoy significant increases in your lead conversions. For more information on lead response, contact us today.