Last week, we talked about our new partner Unbounce, and the benefits of integrating our two systems to get the most out of your landing pages leads.  If you missed that post, click here to catch up.  

This week, lets talk about what happens after a lead submits their information and how your team is handling the follow up process.  Time and again we hear our clients express the same challenges.  "We are getting leads but response time is delayed. Leads just sit there until someone can get to them to follow up".  All too familiar?  Thankfully we have technology that automates our lives, helping us work more efficiently than ever before.  Here are a few simple steps you can take to make sure you are converting as many leads as possible:

1.  If you already have standard S2L Lead Response set up, you are off to a great start!  If you don't, sign up now. Its free for two weeks.  This system turns your web form submissions into immediate phone calls to your team so you don't have to sit in front of your computer and watch your inbox for a new email. Try the demo here.

2.  Make sure you have a clear process on how to assign these leads. Time spent on trying to figure out who owns which lead after it arrives is a waste. S2L has the capability to intelligently route leads based on office location, skill set, nature of inquiry or any other data point that makes sense for your business.

3.  Create the path of least resistance and get creative with call delivery.  You want to make sure each call is getting to an available rep as fast as possible. You have call delivery options to choose from:

• Simultaneous ringing

• Step Ringing

• Round Robin

Or, use your own PBX system that knows which representative is "available".

4.  Automate after hour leads and reattempts. We know that a contact rate of 100% on your first try is not likely.  This is where persistence is key.  72% of leads are reached by the second call…48% of leads never get a second call.  Automate this process so you don't have to give it a second thought.