5 Life Changing Relationship Building Tips

Last updated on August 26, 2013

Relationships are the heart and soul of your tech startup. At the heart of every amazing product is your customer, and at the center of every innovative idea is your dedicated team. If there is one powerful lesson to learn in business is the power of people over sales. If you’re constantly chasing a bottom-line-revenue dollar, your view will quickly become shortsighted.

A smarter long-term strategy is to prioritize the people who make your business possible — your customers, team members, partners, and network of peer supporters. Here are 5 tips to guide you along the way:

1.  “Remember that failure is an event, not a person. Yesterday ended last night.” – Zig Ziglar via HubSpot

People make mistakes. It happens. But as a leader, you should never confuse mistakes with failure. Always give your team the benefit of the doubt to stay motivated, learn from setbacks, and always pursue success. When you’re a supportive leader, your team will have the freedom to innovate and move your business forward. Be a good boss, and treat your sales team well. Tomorrow is always a new day.

2. “Never Assume You Know Everything” – Eric Siu via His Blog

As smart as you think you are, there are always people who are better, stronger, and more successful than you. Even the most talented jack-of-all trades professionals have room for growth and improvement. Ask questions. Listen more than you talk. Technology moves at a million miles per hour, and the best way to keep up is to keep your eyes, ears, and heart open.

3. “Tell a compelling brand story to strengthen ties with your customers” – Susan Gunelius via American Express OPEN Forum

What inspires you and your team to get up early and come to work every day? Sure, you’ve build the most amazing product in the world, but why? What problem are you trying to solve, and how does it make you feel? Remember that as decision makers, we are equal parts emotional and rational. Build human connections through your personal brand stories.

4. “Spend quality time together” – Christina Papale via MarketingProfs

As rushed and as busy as you are, never sacrifice time with your employees and clients. Know each other. Understand what you need and how your businesses fit together. Don’t risk missing this key connection by chasing down a quick sale. There is more to business than your quota, and the time you invest in one another will help your organizations drive growth for the long-term.

5.  “All things being equal, people will do business with a friend; all things being unequal, people will still do business with a friend.” – Mark McCormack via Entrepreneur


Prioritize likability as much as you do your sales pitch. At the end of the day, people build long-term relationships with people they like. Be genuine, trustworthy, and show how much you are. Relationships are more than just a business transaction. Listen to your heart as much as your head.


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