This year marked the beginning of the largest-ever expansion of the Domain Name System (DNS); a change that promises to promote global innovation, competition and consumer choice. It means you will soon see the Internet grow from the 22 gTLDs (Generic Top Level Domains) that we have now (e.g., .COM, .Net, .BIZ, .ORG, .EDU) to more than 1400 new possibilities.
You should gear up now to take advantage of new domain extensions, which could alter the landscape of SEO.
There are many industry specific domains covered like Real Estate. A few examples pertaining to real estate include – .realestate, .realtor, .realty, .homes, .house, .condos and a few more.
Attorneys may want to look into .lawyer and .legal and dentists – .dentist, .dental and so on.
I culled through the list of TLDs that have been recently released or are soon to be available for private post-secondary schools. Here are the ones you may want to consider for your school before the lead generation aggregators jump on them;
Be strategic about the names you want. Think about the keywords your visitors use to find what you offer. I am not an SEO expert so you may want to discuss your strategy with your marketing team.
You can also find a few more insights related to SEO and domain names in this article- http://www.seobook.com/how-choose-great-domain-names
If you’re interested in purchasing up-and-coming gTLDs, you can go to major providers like GoDaddy, or go straight to gTLD wholesalers, such as HEXONET — check out a full list of their gTLD pre-registrations.