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Compliance

Compliance Is Key – Here’s What You Should Know

New Federal telemarketing and lead generation rules affect the way you can communicate with potential customers. Rest assured that Speak2Leads is a solution that is compliant and we are committed to keeping your business informed and educated. We urge you to never trust a lead solution that doesn’t make compliance a top priority – the responsibility will ultimately fall on you.

Lead Response S2L

Here’s what you need to know about connecting with new leads:

  • The Federal Communications Commission (FCC) makes it generally illegal to deliver a prerecorded message to a consumer (cell or landline) or to a business cell phone, unless you have prior express written permission to do so.
  • The national Do-Not-Call (DNC) list protects the numbers of individuals who added themselves to the list.
  • It is illegal to use an ‘automatic telephone dialing system’ to call any cell phone (business or consumer) without proper written consent.

Speak2Leads promises a safe, user-friendly, and compliant lead response solution.

  • Our Lead Response system is intentionally incapable of making autodialed or prerecorded calls. It allows you a quick, convenient way to manually respond immediately to your leads without the use of restricted technology.  This allows you to communicate effectively with a lead even on their cell phone.
  • We will only autodial your company and sales team. We connect you with your prospect through a manual dialing process that cannot dial without human intervention.

Remember that state telemarketing rules vary widely and you can read about them at TelemarketingCompliance.com.  Certain states require licensing and bonding for companies that use any form of telemarketing. You can read about these requirements at TelemarketingLicenses.com and TelemarketingBonds.com.

Canada Updates DNC Rules

After completing their review of the Unsolicited Telecommunications Rules (UTR), the Canadian Radio-television and Telecommunications Commission (CRTC) has announced several changes that telemarketers who send calls into Canada need to pay attention to. 
 
Effective June 30, 2014 the grace period for adding a number to an internal do-not-call-list (“DNCL”) list is reduced from 31 to 14 days. This change does not affect the 31 day grace period for making calls to numbers on the National DNCL.

Lead Revival S2L

Here is what you need to know when communicating with past clients, i.e. ‘existing business relationships’ and prospects:

  • The Federal Communications Commission (FCC) makes it illegal to deliver a prerecorded marketing message to your prospect unless you have prior express written permission to do so.
  • It is also illegal to use any form of automated dialing to call a cell phone without proper consent. This pertains to both business and consumer telephone numbers.
  • Thankfully, it is still compliant to send prerecorded messages to business landlines without consent.

Speak2Leads can help you determine the best way to obtain the necessary consent to call:

  • S2L can help you determine the best way to obtain the necessary consent to call.  With the proper consent in hand, you will be able to reengage your old customers and “no buys” in an efficient, compliant manner.
  • Using S2L technology to reach your old database without prior consent from your customers will require you to frequently scrub your database against a list of all cell phone numbers. We can provide you access to that list so you can be compliant with the cell phone rules.  You will also need to utilize certain disclosures and opt-out procedures.

The messages you send must promptly inform the call recipient about: (1) who you are and why you are calling, (2) your real telephone number, and (3) how to avoid future calls through an automated (interactive voice or key-press) opt-out process.  Additionally, the national Do-Not-Call (DNC) list protects the numbers of individuals who added themselves to the list.  Read about the DNC list at DoNotCallLaw.com.  Violations of telemarketing law carry significant penalties, which you can read about at TelemarketingFines.com.

Remember that state telemarketing rules vary widely and you can read about them at TelemarketingCompliance.com.  Certain states require licensing and bonding for companies that use any form of telemarketing; you can read about licensing and bonding requirements at TelemarketingLicenses.com and TelemarketingBonds.com.  Be aware that certain states prohibit autodialing altogether. Read up on other important federal and state robocall rules at AutoDialerLaw.com.

TYPE OF CONSENT NEEDED FOR DELIVERY – BY PHONE TYPE
Type of Telemarketing Call Business Landline Cell Phone
(Consumer or Business)
Consumer Landline
(Residential)
Pre-recorded Message None Prior Express Written Consent Prior Express Written Consent
Predictive None Prior Express Written Consent None
Manual None None None

 

 
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