With 150 locations across North America, MaidPro is a leader in providing professional, customized house cleaning. The company’s Boston office has no problem getting leads – in fact, dozens of web leads arrive every day. But MaidPro’s old manual system of lead response and follow-up was neither time-efficient nor effective in addressing these opportunities and converting them into sales. A change was needed.
MaidPro sought out Speak2Leads and quickly signed up for Lead Response S2L. This tried ‘n true platform facilitates swift seller/prospect connection and significantly increases conversion rate. Lead Response S2L is employed in MaidPro’s call center, where company reps connect with prospects who’ve filled out a cleaning services request form on MaidPro’s website. Lead Response S2L ensures that a MaidPro rep is able to reach the prospect within a predetermined number of attempts to discuss services/pricing.
If they miss a hot lead the first time around, S2L reminds the call center reps to follow-up. In a busy call center, it’s super-convenient that reps receive regular reminders and only need to press one button to call their lead.
IMPLEMENTATION AND RESULTS
In the three years that MaidPro has been a Speak2Leads client, the company has seen a significant revenue boost. How significant? The company’s sales have grown 25%! That’s a big number, but it makes sense when you consider that with Lead Response S2L, MaidPro fields on average 1,000 calls per month, with a 95% success rate in reaching callers within four attempts. MaidPro has embraced Speak2Leads’ “set it and forget it” approach, and the company is producing at a much higher rate than it ever thought possible.
The Debtmerica Relief team is committed to helping its clients attain financial independence by negotiating debt settlements to reduce the amount of their unsecured debt. Internet leads are Debtmerica’s main prospect source, and timely follow-up is crucial to its business.
Fond of technological solutions, Debtmerica used two other Internet lead response management providers before arriving at S2L. The first provider was slow, unreliable and short on features. The second provider transitioned to another provider that bundled the software with a proprietary CRM solution which required Debtmerica to maintain – and pay for – two full-blown CRMs. Enter S2L, proving true the old adage, “three time’s a charm”.
S2L was selected because of its ability to easily integrate with Debtmerica’s CRM of choice. “We’ve been nothing but pleased since we implemented Speak2Leads. It never breaks and requires no troubleshooting, which means that our IT department loves it as much as the sales team does,” said Jarrod Bassin, Debtmerica’s Director of Sales.
Cutting back on CRM maintenance resulted in huge cost-savings. According to Bassin, S2L was up and running within two hours, and its implementation cost was “nominal, forgettable”. “I’ll be honest – I like working with them,” he concluded. “There have been no challenges in our relationship with Speak2Leads. They understand the needs of our business and deliver on their promises.”
Founded in 1952, Link Interactive is a trusted name in the security field, particularly for DIY security equipment. Homeowners can confirm their needs and budget and then tap into Link’s affordable, top-quality security products suite. The company gets a lot of web leads, but its sales team was constantly busy and lacked the ability to track and follow up with hot prospects. Consequently, many opportunities were falling through the cracks. The company learned about Speak2Leads through the Unbounce dashboard and contacted us for help.
Link Interactive came to Speak2 Leads with two software platform “must-haves”: the ability to follow-up with a lead five times, and seamless integration with Salesforce.com. S2L Lead Response’s flexible approach, complete with customizable parameters, allows them to do both. T
he synergy with Salesforce.com means that every lead’s contact information is delivered directly to Link Interactive’s sales team. And when a salesperson speaks with a lead, the call’s outcome is input directly into Salesforce. The entire setup is exceptionally efficient, especially since every salesperson is privy to S2L’s Lead Performance Dashboard, giving them a real-time view of their lead response and follow-up progress.
After just two months with Speak2Leads, Link Interactive has enjoyed a nice spike in sales, and response time + follow-up frequency are optimum. On an average day, the company’s sales team connects with 50% of its web leads; on a good day, connection percentage jumps to 90%, especially for calls 2 – 5. Link Interactive was so thrilled with Lead Response S2L’s impact that they recently began using S2L Texting, which supplies lead contact information to a salesperson’s cell phone as well as their computer. Not surprisingly, the company has expressed interest in other Speak2Leads solutions in order to further enhance their bottom line.
A prominent online legal directory helping people locate qualified lawyers and firms wanted an automated lead response system that could help its advertisers field as many leads as possible.
The client had complex needs: they desired a sophisticated phone tree that would not only route leads telephonically by geographic location, but also prioritize them amongst the attorneys working in that location. After approaching several other lead response management companies, all of whom deemed the project too complex, the directory approached S2L. “Not only was Speak2Leads enthusiastic about taking on such a complicated project, they created the phone tree for free as part of their 30-day trial,” the directory owner said. “I didn’t think response time would be that big a deal, but upon implementing Speak2Leads’ system our advertisers experienced a conversion explosion.
Within the first two weeks, lead conversion increased 300%. Our business requires frequent changes to the phone tree and its configuration, and Speak2Leads goes out of its way to keep things current, because let’s face it – a wasted lead is wasted money. Using Speak2Leads means less waste and more conversions.”