How to Make Your Prospect’s Ears Perk Up

Last updated on June 27, 2014

Cute ears of dobermann dogEvery once in a while the stars align and some smart people with a high degree of integrity develop a tool that gets a measurable and significant return on investment for school clients.

I have found– not 1, but 2 new products that do just that. Both were created by people I have known in the school industry for many years so I know they are both smart and authentic. And their products are proven and worth looking into. (They did not ask me to write this. I just think they are worth sharing with you.)

Both products work to help your admissions team understand what is important to the prospective student so their communication is tailored to what resonates with each individual.

1. Enrollment Resources– Virtual Admissions Advisor

The Virtual Admissions Advisor is an online lead qualification tool that helps prospective students understand their personal strengths, career options, and program matches.When a prospect completes the Career Readiness Quiz and signs up for a tour, you immediately receive a comprehensive lead notification, contact information, preferred meeting times, areas of interest, and specifically what the prospect wants to discuss during their tour. Virtual Admissions Advisor has increased conversion rates 87% or more.

2. Peerless Analytics

Peerless Analytics has developed a scientific algorithm that is able to predict exactly what individual messaging will most influence each of your student’s buying decisions. They then provide your admissions team with those messages in real time as they are talking one-to-one with the prospective student. By offering a more compelling experience by personalizing the marketing messages you will convert more prospects into enrollments by knowing what is most on their mind. Peerless clients average a 34% increase in their admissions conversion yield.

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